The impact of the implementation of artificial intelligence in Nike on consumer experience

Section A: Demographics & Nike Usage （人口统计和 Nike 使用情况）
1. Age(年龄）
2. Gender（性别）
3. How often do you shop with Nike (online or in‑store)?  您多久在耐克购物一次（线上还是店里）
4. Which Nike digital channels have you used? (Select all that apply) 您使用过哪些 Nike 数字渠道？（选择所有适用项）
Section B: Awareness & Adoption of AI Features（人工智能功能的认知与采用）
5. Before today, were you aware that Nike uses AI for any of the following?（在今天之前，您是否知道 Nike 将 AI 用于以下任何一项用途？）
6. Which AI‑driven feature do you use most often?（您最常使用哪种 AI 驱动功能？）
7. On a scale of 1–5, how easy is it to find and use Nike’s AI features?
(1 = Very difficult 5 = Very easy)  以 1-5 为标准，查找和使用 Nike 的 AI 功能有多容易？
（1 = 非常困难 5 = 非常容易）
Section C: Consumer Experience (AI‑driven)  消费者体验（人工智能驱动）
Please rate your agreement with each statement: (1 = Strongly disagree; 5 = Strongly agree)  请对每个陈述的同意程度进行评分：（1 = 非常不同意；5 = 非常同意）
8. AI‑powered recommendations on Nike’s channels make me feel the products shown match my tastes.（耐克渠道上的人工智能推荐让我感觉所展示的产品符合我的品味）
9. Using Nike’s virtual try‑on tools increases my confidence in the fit（使用 Nike 的虚拟试穿工具增强了我对合身度的信心）
10. Chatbots or AI live‑chat answers my queries faster than human agents（聊天机器人或人工智能实时聊天比人工客服更快地回答我的问题）
11. Personalized email or SMS offers from Nike are more relevant than generic promotions（耐克提供的个性化电子邮件或短信优惠比一般促销更有意义）
12. Data security of Nike's artificial intelligence system（耐克人工智能系统的数据安全性）
Section D: Influence on Purchasing Decisions（对购买决策的影响）
13. How often have you purchased a product because it was recommended by Nike’s AI?（您有多少次因为 Nike 的 AI 推荐而购买了某款产品？）
14. To what extent do you agree: “I would be less likely to shop with Nike if their AI features were removed.”（您在多大程度上同意： “如果 Nike 的 AI 功能被移除，我就不太可能再去 Nike 购物了。”）
15. Compared to non‑AI brands, how likely are you to choose Nike due to its AI capabilities?（与非人工智能品牌相比，您有多大可能因为耐克的人工智能功能而选择它？）
16.

How satisfied are you with your AI‑influenced purchases in terms of fit, style, and value?

  • 1 = Very dissatisfied … 5 = Very satisfied         

  • 就合身度、款式和价值而言，您对受人工智能影响的购买有多满意？（1 = 非常不满意 … 5 = 非常满意）

Thank you for your time!
If you’d like to receive a summary of the findings, please leave your email below (optional): __________ （感谢您抽出时间！
如果您想收到调查结果摘要，请在下方留下您的电子邮件地址（可选）：__________）
请在此输入说明文字
更多问卷 复制此问卷