Dear Customer: Hello! Thank you for choosing Starbucks! To better understand your needs and improve our service quality, we are conducting this survey. Your opinions are of great importance to us. Your responses will be kept strictly confidential and used only for market research purposes. This questionnaire will take approximately 5 to 8 minutes to complete. We appreciate your valuable time and support!
1. What is your gender? Male Female Else
2. Your age group？ Under 18 years old 18 to 24 years old 25 to 34 years old 35to 44 years old 45to 54 years old Over 55 years old
3. Your occupation？ Student Office worker Freelancer Retiree Else
4. How often do you usually visit Starbucks? Everyday 1 to 2 times a week 3 to 4 times a week 1 or 2 a month Rarely (less than 1 a month)
5. What is the main reason for your choice of Starbucks? Brand Awareness Quality of products The interior environment and atmosphere of the store Accessibility (Geographical Location) Recommendation from friends or family members Else
6. What type of Starbucks products do you like best? Coffee beverages (such as latte, cappuccino, etc.) Tea-based beverages (such as matcha latte, black tea latte, etc.) Frappuccino Series Food (such as cakes, sandwiches, etc.) Else
7. When do you usually visit Starbucks? Morning (6:00 - 11:00) Midday (11:00 - 14:00) Afternoon (14:00 - 17:00) Evening (17:00 - 21:00)
8. Would you be willing to recommend Starbucks to your friends or family members? Willing to do that Be willing to Indetermination Unwilling Absolutely unwilling
9. What do you think are the areas where Starbucks can improve in the future? Improve the quality of products Improve service quality Optimize the interior environment of the store Price adjustment Increase product diversity Strengthen promotional activities Else
10. What new products or services do you expect Starbucks to introduce? New coffee beverages New types of tea-based beverages The new series of Frappuccino New kinds of food (such as cakes, sandwiches, etc.) More health options Online ordering service Else
11. What are your opinions or suggestions regarding Starbucks' promotional activities and membership system? Increase the frequency of promotional activities Offer more exclusive benefits for members Simplified Member Points System Provide more options for exchanging points. Else
12. Have you paid attention to the social media accounts of Starbucks (such as WeChat Official Account, Weibo, Douyin, etc.)? Yes No
13. Have you ever used Starbucks' mobile application? Yes No
14. If you have used it before, please evaluate your satisfaction with Starbucks mobile application? Great satisfaction Satisfaction Ordinary Dissatisfaction Very dissatisfied