联想品牌竞争力调查问卷

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1.Your age is:

A. Under 18 years oldB. 18-25 years oldC. 26-35 years oldD. 36-45 years oldE. 46 years old and above

2.What is your profession:

A. StudentsB. Office workersC. FreelancersD. Business owner/managerE. Other

3.What is the main purpose of your computer purchase?

A. OfficeB. GameC. LearningD. EntertainmentE. Other

4. Which of the following aspects of Lenovo computers do you think are most valuable to you?

A. Price competitivenessB. Product performanceC. After sales serviceD. Product designE. User experience

5. What do you think of Lenovo’s price positioning for computers?

A. Very reasonable, high cost-effectivenessB. More reasonable, average cost-effectivenessC. Generally, there is no obvious advantageD. Not very reasonable, low cost-effectivenessE. Very unreasonable, extremely low cost-effectiveness

6. Which of the following aspects of Lenovo computers do you think are unique?

A. Product design B. Technological innovation C. Brand culture D. After sales serviceE. Product line diversity

7. What do you think of the brand influence of Lenovo computers?

A. Very powerfulB. More powerfulC. GenerallyD. WeakerE. Very weak

8. Which of the following abilities of Lenovo computers do you think are difficult for other brands to imitate?

A. Technological innovation capabilityB. Supply chain management capabilityC. Brand loyaltyD. Global layoutE. After sales service network

9. How do you think Lenovo computers perform in terms of artificial intelligence technology, such as intelligent voice assistants and AI optimized performance?

A. Clearly leadingB. Slightly aheadC. Equivalent to other brandsD. Slightly lagging behindE. Clearly lagging behind

10. Which of the following organizational abilities of Lenovo computers do you think have brought it competitive advantage?

A. Global layoutB. Supply chain managementC. Digital transformationD. Sustainable development E. Brand management

11. How do you think Lenovo computers perform in terms of sustainable development, such as environmentally friendly materials and energy-efficient design?

A. Very goodB. BetterC. GenerallyD. PoorE. Very poor

12. Do you think Lenovo’s global market layout has brought it competitive advantage?

A. Very advantageousB. More advantageousC. GenerallyD. Not very advantageousE. There is no advantage at all

13. What do you think is Lenovo’s biggest advantage when competing with other brands?

A. Technological innovation capabilityB. Brand influenceC. Price competitivenessD. After sales serviceE. Global layout

14. What do you think is the biggest disadvantage of Lenovo computers when competing with other brands?

A. Insufficient technological innovationB. Weak brand influenceC. Lack of price competitivenessD. Poor after-sales serviceE. Lack of attractiveness in product design

15. What do you think are the areas that Lenovo computers need to improve the most in the future market competition?

A. Enhance technological innovation capabilityB. Enhance brand influenceC. Optimize pricing strategyD. Improve after-sales serviceE. Strengthen product design

16. Will you prioritize purchasing Lenovo computers in the future?

A. Definitely willB. PerhapsC. Not sureD. Maybe notE. Definitely not

17.您对联想未来的发展有哪些期望或建议?

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