调查消费者对霸王茶姬的品牌忠诚度

你好！为了解消费者对霸王茶姬的忠诚度，我们进行调查。调查涉及品牌认知、态度、购买行为及忠诚度等，以助霸王茶姬提升形象、优化服务及制定策略。调查匿名，回答仅供分析，保护隐私。问卷约需5分钟，请如实填写。感谢参与！ Hello! In order to understand consumers' loyalty to Overlord Chaji, we conduct an investigation. The survey involves brand awareness, attitude, purchasing behavior and loyalty, etc., to help Overlord Chaji improve its image, optimize services and formulate strategies. The survey is anonymous, and the answer is for analysis only to protect privacy. The questionnaire takes about 5 minutes. Please fill in truthfully. Thank you for your participation!

1. 您的性别是？

男 Male女 Famale

What is your first impression of Overlord Chaji? 你对霸王茶姬的第一印象是什么？

名字优雅 Elegant name口味独特 Unique taste包装好看 The packaging is beautiful.服务热情 Enthusiastic service其他 Other

你通常在霸王茶姬消费什么产品（饮料）？ What products (drinks) do you usually consume in Overlord Chaji?

伯牙绝弦 Boya Juexian桂馥兰香 Osmanthus and orchid fragrance极萃茶拿铁 Extreme Extract Tea Latte其他 other

4. 你为什么选择在霸王茶姬消费？

优质的茶叶原料 High-quality tea raw materials创新的茶饮产品 Innovative tea products舒适的消费环境 Comfortable consumption environment其他 other

5. 你多久在霸王茶姬消费一次？ How often do you spend in Overlord Chaji?

每天 everyday一周三次 3 times a week一周一次 once a week一个月一次 once a month

6. 你会向其他人推荐霸王茶姬吗？ Would you recommend Overlord Chaji to others?

会 Yes不会 No我不确定 I'm not sure.

7. 当您想要喝奶茶或茶饮时，霸王茶姬是否是您的首选品牌？ When you want to drink milk tea or tea, is Overlord Tea Girl your preferred brand?

总是 Always经常 Often有时 Sometimes从不会 never

您是否会在其他品牌有优惠活动时，仍然选择霸王茶姬？ Will you still choose Overlord Chaji when other brands have preferential activities?

是，我通常会坚持选择霸王茶姬 Yes, I usually insist on choosing Overlord Chaji.有时会，取决于优惠活动的吸引力 Sometimes, depending on the attractiveness of the promotion.否，我会考虑尝试其他品牌的优惠产品 No, I will consider trying other brands of discount products.

9. 相对于其他茶饮品牌，您认为霸王茶姬有哪些或不足？ Compared with other tea brands, what do you think are the disadvantages of Overlord Tea Girl?

价格相对较高 The price is relatively high.产品创新度不足 Insufficient product innovation服务体验有待提升 The service experience needs to be improved.其他 other

10. 您认为霸王茶姬在服务方面有哪些可以改进的地方？请举例出3点 What do you think can be improved in terms of service of Overlord Tea Girl? Please give 3 examples

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