英国咖啡店品牌忠诚度和情感依赖调查

非常感谢您同意参与这项重要研究!以下是一些关于您对英国咖啡店的看法以及您对咖啡态度的问卷。品牌忠诚度被定义为消费者对特定品牌的持续偏好和重复购买行为,通常由深厚的情感依附驱动。在经典英式咖啡店的背景下,这种情感依附不仅体现在对咖啡质量和店内环境的欣赏上,还体现在对品牌文化和历史的认同,以及通过与品牌互动积累的情感体验上。

请仔细阅读问题,并通过选择最能代表您意见的选项来回答。记住,没有对错之分,我们只对您的意见感兴趣。请尽可能诚实地回答。您的回答将保持匿名和保密

您喜欢咖啡吗?
您多久喝一次咖啡?
您最喜欢喝哪个品牌的咖啡?
我经常光顾的咖啡品牌反映了我的身份 The coffee brand that I visit regularly mirrors who I am
我经常光顾的咖啡品牌在别人眼中反映了我的身份 
The coffee brand that I am visiting regularly reflects something about my identity to others
我感觉自己是我经常光顾的咖啡品牌家庭的一部分
I feel like I am part of the coffee brand family that I visit regular
我与我经常光顾的咖啡品牌有独特的联系,而这种联系是其他竞争品牌无法给予的 
I feel a unique connection with the coffee brand I am vising regularly that I don't experience with other competitors 
我经常光顾的咖啡品牌是可靠的 
The coffee brand that I am visiting regular brand is reliable 
我经常光顾的咖啡品牌能保证完美的表现
The coffee brand that I am visiting regular is a guarantee of perfect performance
选择我经常光顾的咖啡品牌可以帮助我避免可能在其他咖啡品牌遇到的问题
Choosing a product from the coffee brand that I visit regular would help me avoid the issues I might encounter with other coffee brands 
我可以依赖我经常光顾的咖啡品牌来减少购买咖啡时的不确定性
I can depend on the coffee brand that I am visiting regularly to reduce the uncertainty accompanying the purchase of coffee 
咖啡质量是我经常光顾的咖啡品牌的核心
Coffee quality is central to the coffee brands that I visit regular
我经常光顾的咖啡品牌只使用最好的咖啡豆
Only the finest beans are used in brewing the coffee brand that I am visiting regular
我经常光顾的咖啡品牌按照最严格的标准制作,所有的努力都旨在改善咖啡的味道 
The coffee brand that I am visiting regularly is made to the most exacting standards, where everything the firm does is aimed at improving the coffee taste 
我经常光顾的咖啡品牌是按照最严格的质量标准制造的
The coffee brand that I am visiting regularly is manufactured to the most stringent quality standards 
公司致力于保持我经常光顾的咖啡品牌的长期质量标准
The coffee brand that I am visiting regular is a potent symbol of continued quality
我可以依赖我经常光顾的咖啡品牌
I can rely on the coffee brand that I am visiting regular
我可以依赖我经常光顾的咖啡品牌来减少购买咖啡时的不确定性
I can depend on the coffee brand that I am visiting regularly to reduce the uncertainty accompanying the purchase of coffee 
我信任我经常光顾的咖啡品牌
I trust the coffee brand that I am visiting regular
如果我必须购买另一种饮品,我会选择我经常光顾的咖啡品牌
If I had to buy another drink, I would buy from the coffee brand that I visit regular 
我经常光顾的咖啡品牌的咖啡质量很好
The coffee brand that I am visiting regularly has good-quality coffee 
我认为我经常光顾的咖啡品牌是我的咖啡首选
I believe the coffee brand that I am visiting regular is my first choice for coffee 
下次购买咖啡时,我会选择我经常光顾的咖啡品牌
I will choose the coffee brand that I am visiting regularly next time when I buy this coffee
我愿意尝试我经常光顾的咖啡品牌的新产品
I am willing to try new products from the coffee brand that I visit regular
我愿意为我经常光顾的咖啡品牌的咖啡支付更高的价格
I am willing to pay a higher price for coffee from the coffee brand that I am visiting regular than others 
很有可能我会向询问建议的人推荐我经常光顾的咖啡品牌
I will likely recommend the coffee brand that I am visiting regularly to people who ask for a suggestion 
我会对他人积极评价我经常光顾的咖啡品牌
I will speak positively about the coffee brand that I am visiting regular to others
我对我经常光顾的咖啡品牌有情感依赖
I feel emotionally connected to the coffee brand that I visit regular
使用我经常光顾的咖啡品牌让我感到非常平静
The usage of the coffee brand that I am visiting regular is very calming for me 
我经常光顾的咖啡品牌给我一种自信
The coffee brand that I am visiting regular offers me a certain kind of self-reliance 
使用我经常光顾的咖啡品牌让我感觉很好
I feel good with the coffee brand that I am visiting regular
我经常光顾的咖啡品牌让我感到开心
The coffee brand that I visit regular makes me happy 
我经常光顾的咖啡品牌正是我需要的
The coffee brand that I am visiting regularly is exactly what I need
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