对苹果手机用户品牌忠诚度的调查问卷

这是一份仅面向苹果手机用户的调查问卷。参与者需要是一位苹果手机用户，手机的型号或是年代不做要求。

您好！感谢您抽出时间帮我完成这一份问卷的调查。本人正在进行一项关于苹果手机用户品牌忠诚度的研究。本问卷以匿名的方式作答，仅用于统计分析与个人学术研究，不会泄露个人信息。本问卷所花时间大概为5-10分钟，您根据自身实际情况作答即可，也可以在答题过程中随时退出此问卷，非常感谢您愿意抽出宝贵的时间参与此次问卷！

This is a questionnaire for iPhone users only, but the model or generation of the phone doesn’t matter.
Hello. - Thank you for taking the time to complete this questionnaire for me! I am conducting a study on the brand loyalty of iPhone users. This questionnaire is anonymous and will only be used for statistical analyses and personal academic research without disclosing personal information. This questionnaire will take about 5-10 minutes to complete, you can answer the questionnaire according to your own situation, or you can withdraw from the questionnaire at any time during the process, thank you very much for taking the time to participate in this questionnaire!

您的性别

Your gender

女 Female男 Male其他 Other不愿意透露 prefer not to say

2. 您的年龄 Age

12-1818-2525-3030-4545-65Over 65

您对您的苹果手机的满意度为？（包括手机性能以及购物体验）

*1-很不满意 5-很满意*

To what extent are you satisfy with your iPhone? （including the usefulness of the phone and the shopping experience)

*1- very bad 5-very good*

很不满意

很满意

4. 您为什么选择苹果手机？

Why did you choose IPhone ?

外观 appearance性能 performance流行趋势 trend苹果的声誉 reputation of Apple拥有其他苹果产品 I have owned other Apple products朋友推荐 recommendation of friends其他：Others:

5. 您认为苹果手机对比其他品牌手机的优势是什么？

Comparing to other smart phones, what has iPhone done better?

有自己独特的系统 Unique system将系列产品连接起来，便于多设备使用 Linking their products so it is easy to transfer between multi-devicesIcloud外观简约时尚 Appearance寿命长 Long lifespan流行 trend其他： others:

6. 您认为苹果手机对比其他品牌手机的劣势是什么？

Comparing to other smart phones, what are the disadvantages of iPhone?

负面的舆论风向 negative public opinion价格过于昂贵 high price每一代的创新不够有新意，不够吸引人 update lacked innovation and creativity不方便，无法兼容其他品牌设备 Inconvenient, not compatible with other brands’ devices其他： others：

7. 您总是关注苹果手机的新品发布会吗？

Are you always interested in the new iPhone launch?

是的，经常 Yes, always有时候 Sometimes不怎么关注 Not really完全不关注 Not at all

8. 您在使用其他苹果的系列产品吗？(如果不在使用，请选择是否感兴趣？）

Are you interested in or use other Apple products?

在使用 I use other Apple products不在使用 I don’t use other Apple products感兴趣 Interested in不感兴趣 Not interested in

9. 这是不是您的第一台苹果手机？

Is this your first iPhone ?

是的 YES不是，这是第__台 NO，it’s my ___ iPhone

10.

以后更换手机时，您是否想要继续购买苹果手机作为你的新手机？

Do you want to repurchase IPhone as you new phone in the future?

是的 YES不想 NO

11.

您继续购买苹果手机的原因是？

What was the reason for repurchasing iPhone?

不习惯用别的品牌的手机 Not used to other brands’ smart phones喜欢苹果手机 I like iPhone依赖于iCloud Rely on iCloud有其他苹果的设备 Use other Apple products其他： others：

12. 您以后会想继续购买苹果手机吗？

Do you want to continue to repurchase iPhone in the future?

想 YES不想 NO

13. 您认为苹果哪些方面做得很好以至于吸引了顾客继续购买苹果产品？

What do you think Apple does well to attract consumers to keep purchasing their products?

苹果的理念 Apple’s concept苹果连接了他们所有的产品, 使用了独家的系统 Apple links all of their products and use unique IOS system苹果的宣传 Advertisement良好的购物体验, 遍地的实体店 Good shopping experience, and offline shops everywhere其他： others：

14. 您认为苹果哪些方面可以做得更好？

What are the improvements that Apple can make?

找一位有影响力的代言人 an influential brand ambassador与更多品牌合作 brand cooperation针对不同地区的用户需求进行产品改进 Improvement of products to meet the needs of users in different regions更新更多更有新意，更高质量的新产品 create more innovative and high quality updated product创造更多其他类型的产品，如智能家具 create more other type of product, like intelligent furniture降低价格 lower the price其他： others：

15. 你在选择智能手机时最看重什么？（可多选2项）

What do you think is the most important feature when choosing a smart phone? (Maximum 2 options)

美观，便携 appearance, portability实用性, 功能 practicability, function流畅度 Fluency拥有一个完善的手机系统 A mature system品牌 brand流行趋势 trend手机寿命 Lifespan其他：others:

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