三亚亚特兰蒂斯酒店广告效果调查问卷
您过去一年是否曾在三亚预订过酒店？
Have you booked a hotel in Sanya in the past year?
是 Yes
否 No （如果选择“否”，请结束调查 Thank you for your participation. The survey ends here.）
您是否考虑过预订亚特兰蒂斯酒店，但最终选择了其他酒店？
Have you ever considered booking Atlantis Sanya but opted for another hotel instead?
是 Yes
否 No （如果选择“否”，请结束调查 Thank you for your participation. The survey ends here.）
部分一：情感反应 Emotion and Feeling
您在观看这则广告时的总体感受如何？
How did you feel overall when watching this advertisement?
非常愉悦 Very Pleasant 5
比较愉悦 Pleasant 4
一般 Neutral 3
不太愉悦 Unpleasant 2
完全不愉悦 Very Unpleasant 1
你对这则广告的兴趣程度是多少？
How interested are you in this advertisement？
非常感兴趣 Very Interested 5
比较感兴趣 Interested 4
一般 Neutral 3
不太感兴趣 Uninterested 2
完全不感兴趣 Very Uninterested 1
部分二：认知反应 Cognitive Response
您对广告中展示的优惠策略的评价是？
How do you evaluate the promotional offer presented in the advertisement?
非常满意 Very Satisfied 5
比较满意 Satisfied 4
一般 Neutral 3
不太满意 Unsatisfied 2
完全不满意 Very Unsatisfied 1
你对广告中的视觉效果如何评价？
What do you think of the visual effects in the advertisement
非常吸引 Very Attractive 5
比较吸引 Attractive 4
一般 Neutral 3
不太吸引 Unattractive 2
完全不吸引 Very Unattractive 1
您认为这则广告的整体设计如何？
How do you rate the overall design of the advertisement?
非常满意 Very Satisfied 5
比较满意 Satisfied 4
一般 Neutral 3
不太满意 Unsatisfied 2
完全不满意 Very Unsatisfied 1
这则广告和你对亚特兰蒂斯酒店的期望符合程度有多少？
How well this AD matches your expectations for Atlantis Sanya？
完全符合 Completely Meets 5
比较符合 Meets 4
一般 Neutral 3
不太符合 Doesn't Meet 2
完全不符合 Doesn't Meet at All 1
部分三：行为反应和意图 Behavior Response and Intention
这则广告对于你预订亚特兰蒂斯酒店的意愿有何影响？
What effect this advertisement has had on your desire to book an Atlantis Sanya？
显著增加 Significantly Increased 5
略有增加 Increased 4
没有改变 No Change 3
略有减少 Decreased 2
显著减少 Significantly Decreased 1
您是否考虑在淡季期间利用该优惠预订三亚亚特兰蒂斯？
Would you consider using the promotional offer to book Atlantis Sanya during the off-season?
非常愿意 Very Willing 5
比较愿意 Willing 4
一般 Neutral 3
不太愿意 Unwilling 2
完全不愿意 Very Unwilling 1
如果您不愿意预订，主要原因是什么？（可多选）
If you are unwilling to book, what is the main reason? (Multiple choices)
价格仍然偏高 Price is still too high
对三亚亚特兰蒂斯不感兴趣 Not interested in Atlantis Sanya
偏好其他酒店 Prefer other hotels
不方便前往 Inconvenient to travel
其他 Other
部分四：整体评价和改进建议 Overall Evaluation and Suggestions
您对三亚亚特兰蒂斯品牌的整体印象如何？
What is your overall impression of the Atlantis Sanya brand?
非常好 Very Good 5
比较好 Good 4
一般 Neutral 3
较差 Bad 2
非常差 Very Bad 1
您认为三亚亚特兰蒂斯可以改进广告的哪些方面？（可多选）
In which areas do you think Atlantis Sanya can improve its advertisement? (Multiple choices)
视觉效果 Visual Effects
文案内容 Ad Content
优惠策略 Promotional Offers
目标群体定位 Target Audience
其他 Other
您对三亚亚特兰蒂斯的广告还有其他建议吗？
Do you have any other suggestions for the Atlantis Sanya advertisement?
无 None
有（请注明） Yes (Please specify)
部分五：背景信息 Background Information
您的年龄：
Your Age:
18-25
26-35
36-45
46-55
56以上 56 and above
您的性别：
Your Gender:
男 Male
女 Female
其他 Other
您的职业：
Your Occupation:
学生 Student
白领 White Collar
自由职业 Freelancer
企业家 Entrepreneur
退休人员 Retiree
其他 Other
关闭
更多问卷
复制此问卷