GU Home Consumer Research

We will not disclose your personal information in any form and assure you that your responses will not be used for commercial purposes. Thank you for your participation!

1.Do you currently live in Hong Kong

Yes

2.What's your age?

Under 18

18-24

25-35

36-45

46 and above

3.What's your gender?:

Male

Female

Prefer not to say

4.What's your occupation?

Student

Employed

Self-employed

Unemployed

Retired

Other (please specify)

5.What is your monthly disposable income?

Below HKD 5,000

HKD 5,000 - 10,000

HKD 10000 - 15,000

Above HKD 15,000

6.Have you heard of the GU brand?

Yes

7.Have you ever purchased from this brand?

Yes

8.What kind of products do you mainly buy at GU?

【多选题】

Men's clothing

Women's clothing

Children's clothing

Shoes

Accessories

Others (please specify)

9.What are the main reasons you have not purchased GU products? [Multiple choice]

【多选题】

Poor quality

High price

Poor design

Never seen this brand store

Insufficient publicity

Lack of personality

Others (please specify)

10.What attracts you most to GU?

Price

Quality

Design

Comfort level

Others (please specify)

11. Which of the following words best describe your impression of the GU brand? [Please choose 3 from the adjectives below]

【最多选择3项】

Fast fashion

High quality

Stylish

Innovative

Youthful

Affordable

Other (please specify)

12. What factors do you prioritize when purchasing home products? [Multiple choice]

【多选题】

Price

Design style

Brand

Quality

Distribution and installation services

Other (please specify)

13.Where do you usually purchase home products? [Multiple choice] 【多选题】

Online platforms (e.g., Tmall, JD.com)

Specialty home stores (e.g., IKEA)

Supermarkets

Local furniture stores

Other (please specify)

14.What types of home products do you purchase most often? [Multiple choice] 【多选题】

Furniture

Home textiles (e.g., bedding)

Storage products

Decorative items

Kitchenware

Other (please specify)

15.What is your approximate annual expenditure on home products?

Below HKD 500

HKD 500- 2000

HKD 2000- 5000

Above HKD 5000

16. If GU launches its Home product line (GU Home) to continue its fast fashion positioning, while focusing on practicality and design sense, and pricing is more favorable than IKEA (such as 149 yuan four-piece set, 99 yuan home wear, 499 yuan lazy sofa, etc.), are you interested in learning about and buying?

Very interested

Somewhat interested

Not very interested

Not interested at all

17.If GU launches home products, which types of products would you be most interested in purchasing?[Multiple choice] 【多选题】

Furniture

Home textiles (e.g., sheets, pillowcases)

Storage products

Home decor

Other (please specify)

18. If GU launches Home products, through which channels do you want to know and buy GU Home products?

Offline stores

Official Website

Online e-commerce platforms (such as Tmall and JD.com)

Others (please specify)

19.What factors would influence your decision to purchase GU Home products?[Multiple choice] 【多选题】

Fashionable design

Affordable prices

Quality

Brand recognition

Convenient purchasing channels

Eco-friendly or sustainable materials

Other (please specify)

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