Jo Malone London in China/祖·玛珑在中国[复制]

As one part of our marketing courses, this survey is aiming at knowing the awareness and the effectiveness of the marketing strategies taken by fragrance maker Jo Malone London.

作为市场营销课程的一部分，这份调查旨在了解香水制造商祖·玛珑在中国的品牌知名度以及营销策略的有效性。
PART 1 - 第一部分
Consumer Background overview消费者背景调查
Nowadays, big brands are not investing only in products anymore, brand management becomes essential to a brand, here we take Jo Malone London's performance in China as an example.

如今，比起投资单一的产品，品牌建设成为大品牌们投资的重点。这里以祖·玛珑在中国为例
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