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Deloitte China CFO Program - CFO Survey 2018 Q1

Thank you for participating in our China CFO Survey 2018 Q1. The objective of this survey is to collect CFO’s opinions on a regular range of topics including economic outlook, challenges for the finance departments and career.  We collect these answers over time to provide benchmarking and identifying trends.  It will take approximately 10-15 minutes to complete the survey.  The identity of survey participants will be kept strictly confidential and data from this study will be reported only in aggregate.  Please submit your responses
by 23 Mar, 2018.


Should you have any question about the survey, please feel free to contact Ms. Emily Leung, Deloitte's China CFO Program Senior Manager at +852 2852 1686 or emleung@deloitte.com.hk.

Economy

 The global economy is facing unprecedented uncertainty. We want to benchmark sentiment over time via the survey, understand changing risk factors and outlooks
*
1. Has your perspective towards the economic sentiment changed over the last 6 months?
More optimistic
No change
Less optimistic
*
2. What potentially high-impact risk do you worry the most?
Detrimental government policy / regulation
Geopolitical issues
Further economic turmoil / recession
Worsening capital availability / cost
Investment / execution missteps
Inflation
Rising commodity prices
Trade protectionism
Currency fluctuation
Disruptive technologies
Others (please specify)
*
3. Early in 2018, the USD has shown volatility and some downward pressure. Looking at the year ahead, how do you expect these currencies to perform relative to the other major currencies?
StrongerWeakerThe same
USD
USD
EUR
EUR
AUD
AUD
JPY
JPY
RMB
RMB
Technology

 The rapid rise of technology has affected how business operate and engage with clients and there is no doubt that this will only continue. CFOs have the dual challenge of bringing technology into their organization and adopting it for their own function. This is our focus for this edition of the survey as we want to understand the challenges and views of our CFO community


Technology in your organization

*
4. Is your company currently engaged in any of these emerging technologies?[Choose at least 1 item]
Cloud
RPA / Process Robotics
Visualization
Cognitive Computing
Blockchain
In-Memory Computing
Advanced Analytics
Artificial Intelligence
Others (please specify)
*

5. Is your company planning to engage in any of these emerging technologies in coming 12 months?[Choose at least 1 item]
Cloud
RPA / Process Robotics
Visualization
Cognitive Computing
Blockchain
In-Memory Computing
Advanced Analytics
Artificial Intelligence
Others (please specify)
*
6. What are the strategic drivers for new technology adoption in your company?

[Choose at least 1 item]
Efficiency gains
New products or service delivery
Reduction in Capex
Reduction in Opex
Improved decision-making
Client engagement
Others (please specify)
*
7. How does your company acquire the new technology?

[Choose at least 1 item]
Provided by third parties
Accelerator programs
Self-develop
Cooperate with tech start-ups
Acqurie tech team / tech start-ups
Others (please specify)
*
8. How long is the decision-making process on adopting and investing in a new technology approximately?
Three months
Six months
One year
Eighteeen months
More than eighteen months
*
9. What is the key factor that slows the adoption of new technologies by your business?
Cost
Skillset
Regulation
No pressing need in current business model
Achieving buy in
Technology in the finance department
*
10. How would you characterize your company's application of emerging technologies to your finance function? (e.g. Cloud, RPA, Blockchain, etc)
Strongly disagreeDisagreeNeither disagree nor agreeAgreeStrongly agree
My finance team is knowledgeable about the types of potential application of these emerging technologies
My finance team is knowledgeable about the types of potential application of these emerging technologies
We have already achieved substantial benefits afforded by currently-available technologies
We have already achieved substantial benefits afforded by currently-available technologies
We are facing barriers/slowing adoption from the level I would like to see
We are facing barriers/slowing adoption from the level I would like to see
The technologies that we are trialing have the potential to fundamentally transform our finance function
The technologies that we are trialing have the potential to fundamentally transform our finance function
I don't believe that our finance function needs to adopt any emerging technology in the foreseeable future.
I don't believe that our finance function needs to adopt any emerging technology in the foreseeable future.
*
11. How would you characterize your application of emerging technologies to your finance function's operational efficiency?
Strongly disagreeDisagreeNeither disagree nor agreeAgreeStrongly agree
Current technologies are sufficient to provide improvements in efficiency
Current technologies are sufficient to provide improvements in efficiency
We need to be proactoive in embracing new and emerging technologies in order to ensure efficiency in finance operations
We need to be proactoive in embracing new and emerging technologies in order to ensure efficiency in finance operations
We have already seen some significant improvements in efficiency from new technology adoption
We have already seen some significant improvements in efficiency from new technology adoption
*
12. How many of your processes could be significantly altered by technology in coming 5 year?
0%
25%
50%
75%
100%
*
13. Considering the different areas of activity the finance function is responsible for, how affected do you think each of them might be by new technologies in the coming years?
(give a score out of 10 with 0 being not at all and 10 being completely overhauled)
12345678910
Analytics
Analytics
Decision support
Decision support
Forecasting
Forecasting
Reporting
Reporting
Budgeting
Budgeting
Currency management
Currency management
Audit process
Audit process
Compliance
Compliance
Risk management
Risk management
Hiring decisions
Hiring decisions
Process efficiency
Process efficiency
Finance Department

As the engine that sits behind you, we are interested in this survey to understand the challenges that you feel your department faces at this time
*
14. What are your finance department’s top three challenges?[Please select 3 item and sort them]
  • Providing metrics, information and tools needed for sound business decisions
  • Influencing business strategy
  • Ensuring initiatives achieve desired business outcomes
  • Supporting a major infrastructure or business initiative
  • Supporting a major transaction (e.g. merger, acquisition, divestiture)
  • Forecasting and reporting business results
  • Aligning budgets and capital expenditure decisions with priorities / strategies
  • Currency movement
  • Addressing changes in accounting standards and/or tax laws
  • Ensuring compliance with financial reporting and control requirements
  • Ensuring funding, liquidity and acceptable costs of capital
  • Securing and retaining finance talent
  • Managing cost of finance department
  • Processes efficiency
  • Others
General Information 
*
15. What is your current title in your organization?
Chief Financial Officer (CFO)
Financial Controller
Finance Director
Finance Manager
Vice President
Others (please specify)
*
16. Which sector does your company fall into?
State owned enterprise (SOE)
Private owned enterprise (POE)
Foreign invested / Multinational company (MNC)
*
17. What is your company's total revenue in the last financial year?
Less than RMB 500m
RMB 5bn to less than RMB 10bn
RMB 500m to less than RMB 1bn
More than RMB 10bn
RMB 1bn to less than RMB 5bn
18. Please provide your email address before submitting your survey responses (please enter the email address to which we will send the survey results)
Please answer the following questions if this is the first time you receive Deloitte China’s communications:
Thanks again for your participation in the survey. Your feedback will be a valuable contribution to the business community in China.

China CFO Survey is one of the offerings under Deloitte’s China CFO Program. The China CFO Program harnesses the breadth of our capabilities to deliver forward-thinking perspectives and fresh insights to help CFOs manage the complexities of their role, drive more value in their organization, and adapt to the changing strategic shifts in the market. For more information about Deloitte’s China CFO Program, please visit our website at www.deloitte.com/cn/en/cfocentre.
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